Product Design & Development

Our team of expert designers and developers can build new and transform existing digital products and applications for your business.
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Organisations are increasingly reliant on digital products and platforms to solve a wide range of business problems. These can be as simple as seeking to improve customer engagement or retention, increasing sales and revenue, or reducing costs and improving organisational efficiency. More complex executions can involve launching an entirely new product or service, pursuing a competitive advantage, or seeking to enter new markets.


Our Product Design Services

Market & competitor research

This is about understanding the needs of the target market, as well as the strengths and weaknesses of the competition. This information is used to inform the design of the product.

Technical feasibility assessments

This involves determining whether the product is technically feasible to develop. This includes considering factors such as the required technology, the budget, and the timeline.

Mockups & prototyping

This is done using wireframes, mock-ups, or prototypes to create visual representations of the product. These are then used to test the usability of the product and to get feedback from users.

User testing

Testing the product with potential users is critical in order to get feedback on its usability, functionality, and design; and to ensure that the product meets the needs of the target market.


This is the process of building the product based on the design specifications. This includes coding, testing, and deployment.

Why Codex for Digital Product Design & Development?

Codex’s approach to digital product design and development is grounded in the following four principles:

Discovery is Key

Our user-centred, hypothesis-driven Discovery methodology uses data and insights to inform the design and development process.

This means collecting data about the user, the market, and the competition, and using that data to make informed decisions about the product and its road map.

User-centred Design

Codex places the user at the centre of the design process, which means ensuring that we understand the user’s needs and goals but also their underlying motivations, and then thoughtfully designing a product that meets those needs.

Agile Development

Our agile development methodology allows for iterative development and continuous improvement, which means that the product is constantly being tested and refined.

Reliable Collaboration

We work closely with our clients throughout the entire discovery, design and development process. This approach ensures no surprises, and that the final product meets the client’s and their customers’ needs, and aligns with their business goals.

The benefits of working with Codex to design, deliver and launch your digital product, include: access to our extensive knowledge, skills and experience in digital product design and development; a collaborative, human-centred process that ensures the product meets the needs of its users, and extensive testing and continuous improvement of the product to ensure it delivers on the product vision.

Product Design & Development FAQs

Do I need to do Discovery before designing and developing a product?

Yes, it is essential to do discovery before designing and developing a product. Discovery is the process of understanding the problem that the product is trying to solve, the needs of the users, and the feasibility of the product. By doing discovery, you can avoid costly mistakes and ensure that the product is successful.

Discovery typically involves the following steps:

  • Define the problem: What is the problem that the product is trying to solve?
  • Understand the users: Who are the users of the product? What are their needs and wants?
  • Assess the feasibility: Is the product technically feasible? Is it economically feasible?
  • Define the requirements: What are the requirements for the product?

Do you offer support for startups?

Yes, Codex Consulting offers support for startups. We have a team of experienced consultants who can help you with all aspects of your startup, from discovery and product development to marketing and sales. We understand the challenges that startups face (we were one), and we’re committed to helping you succeed.

Do you build web applications?

Yes, Codex Consulting builds web applications. We have a team of experienced developers who can build web applications that are secure, scalable, and user-friendly. We also have a team of designers who can create beautiful and engaging user interfaces. Our web application development process:

  • Employs a user-centred design process to ensure that our products meet the needs of the users.
  • Uses agile methodologies to deliver our products quickly and efficiently.
  • Incorporates rigorous testing to ensure that they are of the highest quality.
  • Offers ongoing support and opportunities for continuous improvement post-launch.

Do you have experience building web applications on Amazon Web Services (AWS)?

Yes, leveraging best practices and the latest AWS services, we can create a tailored architecture that addresses the specific requirements of your product. Our cloud architecture and design services leverage CI/CD pipelines and Infrastructure-as-Code (IaC) to automate and streamline the deployment and management of your cloud resources.

Talk to Us

We would love the opportunity to connect and understand more about the problems you are trying to solve.

Martin Campbell
Chief Executive Officer

Toby Vann
Founder/Chief Operations Officer

Get in touch to coordinate a meeting with one of our technical experts.
Australia: +61 7 3132 3002.