Landing Page & Sales Funnel Design
Why Invest Into Landing Pages & Sales Funnels?
While it can be exciting seeing the visitor count go up on your Google Analytics dashboard, your website visitors are worth nothing to your business if they don’t convert. When a potential customer lands on your website, you need your content to guide them through the sales journey, taking them from awareness, to consideration, and eventually to purchase. Poorly designed landing pages cost businesses wasted ad revenue, as visitors click, then leave your website without completing a transaction or providing their personal details.
Signs Your Landing Page Isn’t Working
More traffic does not always equal more customers, and spending more money on ads only to direct visitors to an optimised landing page hurts your business.
If you can relate to these statements, then it’s likely that your landing page needs a redesign.
Depending on the industry you’re in, conversion rates can range from 1% to 10%, with average cost per clicks also varying wildly across searches and industries.
Every click is valuable – don’t let your landing page let you down!
The Keys to a Successful Landing Page & Sales Funnel
We know what it takes to build landing pages and sales funnels that convert. Our combined expertise in user experience and website best practices mean that we can build high-performance landing pages that work for your business.
Every landing page built by Codex is supported by the following.
Beautiful, Mobile-friendly Designs
One of the biggest issues with poorly performing landing pages is their design. The internet is a highly competitive landscape, with potential customers shopping around and trying before they buy. If your website is hard to navigate, doesn’t work on mobile, or looks outdated, then you’re likely going to lose a sale to your next-best competitor. Our expertise in graphic design and user interface (UI) design means we can produce pages that are both aesthetically pleasing, and functional.
Clear, Specific Call-to-Actions (CTAs)
No one likes receiving mixed signals, including your customers. We ensure that your landing pages are clear and concise, and that visitors know exactly what you’re offering, and how they can become a customer. We can help you eliminate distractions, fine-tune headlines and buttons, keep your messaging simple. A simple contact form with a ‘Submit’ button is no longer enough.
Social Proof
A potential customer won’t convert into a paying one if your brand does not appear to be legitimate. Why should they give you their personal details, call you, or buy a product from you? Our landing pages ensure that your brand is represented in the best possible way, instilling confidence and trust in visitors. One of the ways we achieve this is through social proof – using real testimonials, examples and images from your customers.
User Testing
One size doesn’t always fit all. Depending on your industry and target audience, users may expect your website and landing pages to behave in a particular way. When designing landing pages, we conduct thorough user testing prior to launching a design, and then (if you choose), we continue to monitor its efficacy and make adjustments – continuously improving your sales funnel.
Why Codex for Landing Page & Sales Funnel Creation
At Codex, we believe in the concept of reliable collaboration, which means it’s only through working closely together that we are able to ensure the best outcomes are delivered.
We don’t just take a landing page design brief and walk away, our dedicated team:
Invest time into understanding you, your business, and the problem you’re trying to solve.
Regardless of whether it’s a full website redesign, or just a new landing page build, we believe in setting each project up for success, that’s why each project always starts with Discovery before commencing any Design and Build activities.
Identify, evaluate and discuss potential solutions.
Landing pages can be designed and setup in a variety of different ways, depending on your business requirements and your existing platforms. We work closely with you and present multiple options, ensuring that you get a sales funnel solution that not only meets, but exceeds your expectations.
Work together and communicate regularly.
Regular communication is crucial to a successful landing page design and sales funnel delivery. Regular stand-ups, workshops and email communication ensures that you’re involved every step of the way and that your feedback is heard.
Track our progress and measure success.
We set clear goals and timeframes, and hold ourselves accountable.
Landing Page Services to Suit All Businesses
We work with values-aligned organisations of all shapes and sizes. Our landing page and sales funnel services include:
Landing Page Design & Build
We can design and build your landing pages on a platform that suits your business. This includes – HubSpot, Leadpages, Mailchimp, Unbounce and more.
Email Marketing Workflow Setup
We can help you nurture your leads with an email-focussed sales funnel that is relevant, targeted, and authentic. Our automation experience ensures that you don’t need to waste time manually following up prospects.
CRM Integration
Want your potential leads to be automatically synced with your CRM platform? Depending on your requirements, we can tailor an integration pathway that suits you.
Analytics Setup
Analytics are crucial to any online marketing campaign. Our team will ensure that everything is set up and connected from the beginning of your campaign, so you can track success in real-time.
A/B Testing
Most landing page tools offer A/B testing capability out-of-the-box. We can help you leverage these features to take your marketing campaign to the next level.
Content Writing
Codex has a network of SEO and content writing specialists, and we can help you refine your messaging and sales content.
Our Landing Page & Marketing Platforms
We work with leading landing page and CRM platforms to ensure that your sales funnels deliver returns.
Our Landing Page & Sales Funnel Creation Process
Codex’s tried-and-tested process ensures that landing pages and sales funnels are delivered on time and to the highest quality. Each project is broken down into a collection of two-week sprints, resulting in fortnightly outcomes with meaningful impact.
This is how we deliver world-class landing pages and sales funnels that drive conversions:
Discover
The Discovery phase sets the project up for success. Our tailored landing page Discovery package includes:
Design
Based on the information gathered in Discovery, you will see your landing page come to life. You receive:
Build
This is where the magic happens! The hard work and planning during Discovery and Design ensures that the Build phase of your landing page and email marketing campaign is fast and efficient. While we don’t offer Google Ads or Meta Ads services, we can work closely with your marketing agency to ensure that everything is ready for when you switch your campaign on.
We don’t like nasty surprises. By starting each project with Discovery, you:
Save time
Save money
Minimise risk
Ensure on-time delivery
Landing Page & Sales Funnel FAQs
What is a landing page?
A landing page is a single web page that is designed to encourage visitors to take action, such as purchasing a product, submitting an expression of interest, placing a booking or phoning the business directly. Landing pages are focussed on a single goal, and are designed to educate the audience, establish brand credibility, and convert visitors.
What is a sales funnel?
A sales funnel refers to the journey that a customer takes when interacting with a brand. Sales funnels usually have a minimum of four steps which cover:
- Awareness – the customer is made aware of your business, your products and services.
- Consideration – the customer begins to express interest in your business, seeking additional information (including web pages, blog posts, videos, social media content).
- Conversion – sometimes broken out into two phases, ‘Desire’ and ‘Action’, the customer considers and then makes a purchase.
- Loyalty – once a customer has made a purchase, they enter the ‘loyalty’ phase, where the business works to keep them engaged and interested.
Do we need a landing page? Can’t we just use our homepage?
Your homepage serves a very different purpose to a dedicated landing page. Here is why you shouldn’t use your homepage as a landing page:
- Your homepage is designed to be a general introduction to your company and your service/product offering. It is not designed to convert leads or encourage sales.
- Your homepage likely has too many distractions, including unnecessary links, content and functionality. Landing pages contain targeted, specific content aimed at achieving a set goal.
- Your homepage likely isn’t set up to track conversions. Landing pages can be set up with specific tracking codes and conversion goals, which makes measuring success easier.
Can a landing page design really impact conversions?
The design, layout and content on your landing page is critical to its success. If your landing page doesn’t tick these boxes, then you’re likely missing opportunities:
- The written content needs to be clear and concise, and targeted at your intended audience.
- The call-to-actions (CTAs) need to be specific.
- The design needs to be clean, and mobile friendly, with minimal distractions.
How much does a landing page cost?
The cost of building a landing page can vary depending on the needs of your business. Influencing factors include the complexity of the page design, the functionality required (e.g. dynamic calculators or non-standard forms), the integrations required, and whether you have content ready to go.
At Codex, we prioritise quality, and therefore, we aren’t the cheapest landing page design agency in Australia. If you’re looking for a unique, user-friendly, results-driven landing page that integrates with your systems, then we are for you.
Do landing pages integrate with my CRM?
We can build and integrate landing pages on platforms that suit your business. This includes (but is not limited to):
- WordPress
- HubSpot
- Leadpages
- Mailchimp
- Unbounce
We can also collaborate with your internal marketing team or marketing agency, to ensure that your brand is being represented correctly, and that you’re receiving all the analytics you need. We have worked with:
- Google Analytics
- Google Tag Manager
- Hotjar
Talk to Us
We would love the opportunity to connect and understand more about the problems you are trying to solve.
Jason Hill
Digital Experience Manager
Tim Macnaugthan
Software Engineering Manager
Get in touch to coordinate a meeting with one of our technical experts.
Australia: +61 7 3132 3002.
