Gamification Advisory & Consulting
Organisations are constantly seeking new and creative ways to engage their customers and employees.
Gamification, a technique that uses game design elements to engage users in non-game contexts, is one such approach. It can be used to create engaging and interactive experiences that motivate people to learn, to take action, and to achieve their goals. This can include things like tracking progress with points, badges, and leaderboards; motivating people with challenges and rewards; and creating engaging experiences through storytelling and narrative.
Our Industry-Leading Gamification Experts
Codex’s Chief Digital Officer, Dr Nicholas O’Donnell, leads the company’s gamification practise, including using gamification to improve customer engagement, learning, and productivity. Dr O’Donnell has a Doctorate in Information Technology from QUT, where his research focused on the use of gamification to make digital experiences more engaging and meaningful for users.
Dr O’Donnell’s approach to gamification is based on the following principles:
Understanding the audience
The first step is to understand the audience that you are trying to engage. What are their needs and goals? What motivates them?
Using the right game design elements
Once you understand your audience, you can start to incorporate the right game design elements into the digital experience to engage them.
Measuring the results
It is important to measure the results of any gamification initiative to see if it is effective; and to recalibrate it appropriately over time.
Why Work with Codex to Introduce Gamification to your Business & Product
The benefits of working with Codex to investigate opportunities to incorporate gamification into a digital experience include:
What is gamification?
Gamification is the application of game design elements and principles to non-game contexts. This can include things like using points, badges, and leaderboards to track progress, using challenges and rewards to motivate people, and using storytelling and narrative to create engaging experiences.
What are some examples of the game design elements used in gamification?
There are many different types of game design elements, but some of the most common include:
- Point systems: This is the most basic type of game design element used in gamification, and it involves awarding points for completing tasks or achieving goals.
- Leaderboards: This type of gamification involves tracking the progress of individuals or teams and displaying their scores on a leaderboard.
- Badges: The application of this game design element involves awarding badges for completing tasks or achieving goals.
- Challenges: This type of gamification involves setting challenges for individuals or teams to overcome.
- Narrative: The application of this game design element involves creating a story or narrative around the gamified experience.
Why should organisations consider using gamification?
Organisations can use gamification for a variety of reasons, including:
- Improving customer engagement: Gamification can be used to create more engaging and interactive experiences that can motivate customers to learn, take action, and achieve their goals.
- Increasing employee productivity: Gamification can be used to create more challenging and rewarding experiences that can motivate employees to be more productive.
- Improving learning: Gamification can be used to create more fun and engaging learning experiences that can help people learn more effectively.
- Changing behaviour: Gamification can be used to change people’s behaviour by rewarding them for desired behaviours and discouraging them from undesired behaviours.
What services does Codex Consulting offer in gamification?
Codex Consulting offers a variety of services in gamification, including:
- Gamification strategy development: Codex Consulting can help organisations develop a gamification strategy that is aligned with their business goals.
- Gamification design and development: Codex Consulting can help organisations design and develop gamified experiences that are engaging and effective.
- Gamification implementation and evaluation: Codex Consulting can help organisations implement and evaluate their gamified experiences to ensure that they are achieving the desired results.
- Gamification training and support: Codex Consulting can provide training and support to help organisations use gamification effectively.
If you are interested in learning more about Codex's capability, fill out the form below, and we’ll get back to you within one business day.
Or if you would like to talk right now, please give us a call on +61 400 715 143.