Genuine Cloud Elasticity

5 December 2023
by Leticia Segateli
  1. Home
  2. /
  3. Genuine Cloud Elasticity

In our latest Future Focus video, listen to Codex CEO, Martin Campbell on why it’s time to stop paying for fixed maximum capacity and to actually transition to a solution that scales up to meet your maximum customer demand, and shrinks right back during your quieter times.

Let’s talk about genuine cloud elasticity and how organisations can access it. If you think about the traditional approach to infrastructure and providing capacity to support your customers needs, traditionally you’d have a data centre. You have a server farm, the data centre.

And then you’d adopt private cloud and private cloud virtualisation in your own data centre. Didn’t really address the capacity issue, just address things like responsiveness, being able to manage your resources, but doesn’t address the need to support your customer’s maximum demand. So in your infrastructure, you have to have the capacity to support your customer’s maximum demand, whatever that peak is.

And a mature organisation or an organisation that’s driven by regulatory requirements is not going to have that instance capacity once, it’ll have it twice because you need high availability and you always need to be able to support your full customer demand with either your production or your disaster recovery capacity. So that was the old way of doing things.

The new way of doing things is moving to the cloud and we’ve moved to the cloud in a really simple manner where we take our server farms and virtualisation and we put them in the cloud, whether it’s AWS or Azure and using things like EC2s or various reserved instances. So that gives us fixed capacity at a lower cost.

It’s being managed by by one of the hyperscalers and gives us the ability to burst if you’ve got the requirement to burst customer demand. What it doesn’t do with reserved instances is allow you to shrink your capacity so genuine elasticity, not scalability, comes from a serverless approach. And that serverless approach requires an application architecture that supports serverless, but it lets your capacity match your customer demand.

So when there are lots of customers on great have lots of capacity on demand when there’s no customers on your site shrink right back, don’t be charging, don’t be paying for infrastructure.